MalaGang is a conveyor-belt skewer hotpot brand from Golden Gate Group, known for its bold and youthful energy. The grand opening campaign marked the launch of its first branch in Ho Chi Minh City, aiming to bring the brand’s dynamic, street-inspired spirit closer to southern audiences.

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Do Nothing developed the concept “Xả Đoàn”, inspired by Saigon’s street culture and the brand’s playful attitude. The team organized the grand opening event, featuring a live hip-hop cypher and local activations, along with a series of social media posts that captured the fiery, community-driven personality of MalaGang.