Have you ever worked on a project that changed you for the better? In this special social experiment we did for KOVA Paint for parent's day, we met four wonderful person and their parents. Their stories touched our hearts. And far more than that, we had the chance to reflect on our own relationship with our parents. The campaign hits over 114 million impressions on all online channel, attracts 5.700 discussions on social media and help KOVA Paint gains number 1 share of voice in the paint category.

For case study, click here: https://www.brandsvietnam.com/campaign/366-KOVA-Ngay-con-cai-hoa-tren-nguc-ao

‍