The “Cô Thấm về làng” is a Facebook Reels Series by KOVA Paint was created to introduce its new waterproofing product to consumers in Southern Vietnam. The video series aims to make the product more familiar and approachable through everyday storytelling and humor.

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Do Nothing developed the Cô Thấm as a simple, genuine and relatable character. We brought her stories to life through a series of lighthearted Facebook Reels that reflected local culture and audience preferences. Each story features KOVA's product messages and technical topics into warm and engaging content.