GRAIN is a start-up, creative production agency in Singapore. They are passionate individuals, crazy about creating beautiful visual stories. This project is an initial to support their start-up adventure by creating an identity for GRAIN Inspired from the motion of the ripple effect, GRAIN logo was created.

The ripple effect emphasized GRAIN's passion in inspiring people through their visual stories. The enlargement and outreach of the ripple circles represents the wide spread of ideas and emotion. It also expresses an effort to always get out of the comfort zone. The logo is also stilted to have a more unique shape and forms a shape of a house. The nimble team of GRAIN is truly a family, united under one roof of passion.

Special thanks to: Mandee Moko Lee