Gemination was founded with the intention of highlighting local culture with its first location in Da Lat. Do Nothing developed the brand concept and the story “Cạn Vị Bản Xứ" aiming to create a slow-paced space where people can escape the city’s chaos and reconnect through authentic local flavors. To bring this spirit of exploration and closeness to nature to life, Do Nothing crafted the brand story and visual identity, and pattern inspired from topographic contour lines lines to a warm and natural color palette, delivering a cohesive and memorable brand experience.

Creative Director: Steph Huyen Bui
Brand Strategist: Jamie Hang Tran
Art Director & Designer: Thuan Ly