CALI CHALLENGE - HOME WORKOUT SERIES
During quarantine period of Covid pandemic, the demand for home workout solutions increased tremendously. While all physical locations are closed, California Fitness & Yoga gym made it a mission to continue engaging with members through digital platform staring with a designed home workout programs taught by their top trainers.
The series include 14-day workout videos with clear instruction and easy-to-follow exercises, nutrition guidebook with meal plan to help people get in shape quickly and setting up healthy habits.
Creative Strategy & Direction: Steph Huyen Bui
Art Director: Thuan Ly (So Do)
Designer: Andy The Creator
Copywriter: Binh Nguyen
Production executive: Kimmy Dang Bich Phuong
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