By 2025, Vietnam’s life insurance industry had undergone several turbulent years, leading many agents to leave the profession. As a leading brand in Vietnam, AIA seeks to rebuild this bond of trust through a dedicated communication campaign for its agents.

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Do Nothing collaborated with CafeBiz to produce a series of podcast videos featuring authentic conversations between AIA financial advisors, highlighting the challenges, personal growth and emotional realities agents face today. Building on this content, Do Nothing also developed a PR campaign to amplify these stories, acknowledge the weight carried by agents and uplift their spirits.